It’s a feeling that most people try to conquer or beat.
I think that’s wasted energy and will leave you feeling baffled, confused and unfulfilled.
Because Fear can’t be erased. It doesn’t go away. It simply changes it’s face… like a chameleon.
One day or moment it’s there while you’re standing up to your boss; the next day or moment it’s there again right before you start skiing down the intermediate slope for the first time.
So when I hear people say the word “fearless”, it deflates me a bit. Because I don’t believe them.
It’s like when people put on seminars and programs about being “stress less and stress free”.
The only time I know when you are “stress free” is when you’re dead.
I believe it’s more effective to face your fear on a regular basis, recognize it, acknowledge it and keep moving.
Fear begins to lose its luster… but it doesn’t ever completely go away.
So, to me, “FEARLESS” is a what I call “cheerleader word”.
No substance to it… but it sounds good in a sound bite or a cheer.
PangPang is showing his fear below:
His face is priceless. It’s like, “Keep that crazy exercising Santa away from me!”
He’s afraid to make any sudden moves and didn’t want to be in there by himself when I got up.
We all want to feel comfortable. We all have our “security blankets” too.
My security blanket was my list of almost 3,000 nurses interested at some point in fitness & nursing.
Now, believe it or not, 3,000 names on an e-mail list is not that many. But I didn’t do any formal marketing,
no actively plugging on Facebook or other social media, no cold mailings, most nurses simply found me on Google.
So I thought and had confidence and faith in there being “a need” or even “a want” by nurses to become fitness nurses.
I was only partly right.
Since 2007, I’ve seen the same pattern of nurses who found me, they:
- Had an idea of what they wanted to do, but it stopped there
- Wanted to get “certified” in many things
- Did nothing or very little with any information/certification (this is not unique to fitness nursing)
Some of you may be thinking that if the certification was crap… what should I expect?
I expect you to understand that it’s not the certification that makes you successful.
(Just so you know, I have 2 college degrees and at one time I had 7 certifications, so I was like you too!)
Today ALL of my certifications have expired, because I know you can’t take away what I know from
the past and continue to learn from those before me in how to get clients and get paid in the business of freelance work that I do – in the area I know best.
I see it in many areas of nurses in business. They get “certified” as something and it could have been approved for nursing education credits through an accreditated organization that can supply the nursing credits – BUT- (not an accreditated program though, so be careful if that’s what you’re after, they are not the same thing. Getting these credits/contact hours are no different than getting them from a nursing magazine.)
Some nurses actually get the Board Certification (BC) from a bonafide nursing body – BUT in business, these nurses are still struggling… they have no or very few clients or are begging or chasing the wrong potential clients. Why?
Because, in my opinion, because of all the “extra” book training, they must justify that training, and they simply refuse to believe they need help making money. They have no lead generation marketing and sales skills and feel that if they throw up their idea on Facebook that will be enough.
Well, if people can go to You-Tube or Doctor Oz and get something similar to what you are offering or want to offer in fitness, health & wellness (and you have no point of view or personality)… why would they pay for what you have? Ouch, I know.
In you want to be in business, stop getting initials, get clear on your value and distinction and start learning and doing hardcore
sales training from others, outside of nursing, and remember some of the best trainers have no formal degrees. (There are a lot of broke MBA’s out there or are doing something they hate.
Action and skill TRUMP cert/degree and passion when it comes to working for yourself every time.
This is another fear because actually getting certifications is not that scary, may be hard, but not as scary as cold calling or not paying your bills or wondering what other people will think of you if you fail at going out on your own… That’s scarier. That creates fear.
So, I was having such a hard time letting go of what I wanted to do. I had fear. My income was erratic and
I found out the hard way… most nurses (my original audience) are not entrepreneurs nor risk takers… which is o.k.
You are who you are regardless of how you put food on your table.
For the business that I was in, I had the wrong audience. I needed to change and further define that audience.
I didn’t want to believe that even though I felt it. I just kept changing my act instead.
I finally listened to a mentor of mine, the great Lisa Sasevich,
“Lori, don’t change your act… change your audience”
I was afraid and I even gave warnings that I would not send any more e-mails to that original fitness nursing list.
Only a dismal response about 30 people out of about 3,000 opened the last email I sent.
They had enough of me already.
Time to face my fear, get rid of my “3,000 list security blanket” and start over.
PangPang has his own “security blanket too:
PangPang & his security blanket!
It’s his pug pillow friend and the warm radiator in 7 degree temps here at the Jersey Shore.
My new “security blanket” is now knowing I can be authentic and start writing exciting copy and comedy again.
I’m free of trying to “force” something on people who don’t want it, aren’t ready for it, they only want to get certified and have more initials or they were just curious.
I was trying to solve a problem that these nurses didn’t know existed yet, because they were not ever going
to take the risk. It could’ve been anything, not just fitness nursing.
I went about it all wrong.
Information overload is gone. I simply can help you with one strategy – deciding if you want to do some freelance work and finding your USP related to fitness, health and wellness. That’s it.
I now know certain nurses will find me when I talk to my truth. It will either resonate with you or it won’t.
So now I have started my email list again with 78 nurses so far who are interested in FreelanceNursePros.com and want to recycle their skills and life experience and make money doing freelance work that they love.
I help you do this by discovering your USP (Unique Selling Proposition) or positioning of your value, your distinction.
Most nurses who want to do some work for themselves are not “Entrepreneurs”. That’s too grandiose.
You simply want to know how to package and describe your value. Once this is discovered, you can make
much better decisions in how you want to move forward and if you want to move forward at all.
Today, my purpose is to provide you with a delightful experience, I don’t necessarily want to solve your problems. So, if you’re sitting back watching, that’s fine…
Watch me use my USP and promote my transformational and directional info-product, “Start Out How You Want To End Up!” featuring:
The “Anti-Bully” Workout (for Nurses). From product to speaking/webinars to private mentoring.
It’s all freelance work. And it won’t be for a pence.
You can do something similar too. If you want to solve a specific problem… that’s great for you. I encourage you to
know that and do that. I just have another perspective about my service offer than you.
Start over with me and find your new security blanket. Find your USP and and feel what it does for you.
It should excite you, create a hunger within you and makes you get up everyday wanting to fulfill it.
If you’re not feeling that way today, then you’re not doing you. You’re not being you…
See you next time,
P.S. One more thing about fear – it’s NOT FEAR but it’s ANGER that we should work through
or should get help for.
After all, we are all angry about something; some of us are just at higher levels than others.
And fear is a way to disguise our anger and deny our anger. We easily say “I’m afraid”.
Not me anymore, well, not as much anymore, I accept fear… I am actually pissed.
Yet, exercising helps me work through my anger.
What do you do to work through yours?
LoriMinkyRadcliffecfn at gmail dot com