Lori 'Minky' Radcliffe

A former stand-up comedienne, former personal trainer and former nurse, now considered a HERETIC, who's created her own work as Minky, The Joking Fitness Nurse delivers a comedy act called, "Over 50 is NOT a DRAG – 3 Steps to Stop Stuffing 10Lbs. in a 5Lb. BAG!" This is my opinion on how "laughing your ass off" at exercising and dieting, makes people listen. Also, I do side hustle work as a Fitness Nurse Consultant™ (with my staff Jersey Shore Pang-Pang, the pug). helping other ambitious, soon-to-be "former" nurses make money in the FITNESS & DIET space.

Former Nurse

“Former Nurse”.


This what he wrote down during my interview for a contract I was trying to get.


(Let me first say, I’m not tripping on nurses.  I love nurses.
My mother was a nurse and I admire what nurses do.  It’s just that I went into nursing strictly for financial security, in other words it wasn’t my calling.  I wanted to get off welfare.  After a while, I realized that I just traded one welfare check for another.  The restrictions, undo stress and unhappiness in my work wasn’t worth the “hospital welfare check”. Time to make a move to where I know I can really have an impact. If you’re working as a nurse and you love what you do, then why are you reading this? Go on with your bad self!

It’s o.k. I’ll be the big mouth and try to attract other nurses like me who want to leave the profession. Rest assured you can and should leave “quietly” and proudly, when you follow your “exit strategy”. Knowing that it’s o.k. and that it’s just time to do something else. For you, like me, that something else is in the fitness & diet space.) 



Back to “Former Nurse”.

This is what I saw written down on the notepad of the

person interviewing me at a Barnes & Noble coffee area.

This person was in search of a “special” personal trainer

only a few hours a week, for a 3-month contract.

I only do contract work.


I asked him about the “former nurse” note he wrote down

and why did he write that like that.  I never said “former nurse”


“Well”, he said, he was an older gentleman, “You are not going to need your

nursing license for this.  Besides, I get it… I used to be a computer analyst for AT&T.  But I’m a former computer analyst.  I only bring it up when it makes sense to.  Like if I’m with a client and they are having computer trouble with it affecting how they work with me as a personal trainer. Otherwise it’s something I used to do, just like many other things I used to do.”

I smiled.  I was o.k. with it.  Being a “former nurse” working in the fitness & diet world.


I finally got it.  My prospective clients aren’t looking for a “nurse”, they are looking for someone to solve their battle of the bulge problem and they just don’t think “nurse”.  As much I can see the value of being a nurse and other nurse colleagues can see the value of being a nurse in the fitness field… they don’t.


My prospective clients don’t see the value of being a nurse in fitness, unless someone was sick or hurt.  Outside of the walls of the hospital (other clinical settings), nursing conferences and academia… my nursing license was not needed to do the work that I do in the public with my targeted audience.



Sure there was a blood pressure that needed to be checked and other health markers could be measured.  But I only did that when it fit the ACSM guidelines… because I am not selling health or prevention.  I am selling fitness & diet programs/services for a specific targeted group of people.


My, women who are 50+, targeted audience just wants to “zip their pants”, look and feel better.


I believe that you have to get the attention of who you are talking to with what appeals to them… NOT you.  As nurses we can’t get out of our own heads because there are so many restrictions and rules that effect what way you express yourself in your message and your marketing.

You may sound so “same ‘ol” and not authentic.  You may also force facts, sometimes fear on people.  The public may initially respond, but they don’t buy. They don’t want to do what you have.


This is authentic what I am writing.


I’m zagging when everyone zigs.  I’m calling out all nurses who want to soon be former nurses who want to make money in the fitness & diet space with your own fitness/diet digital info-product (fad). Not just an e-zine we create packages that solve very specific problems in this highly competitive market.




From the hundreds of nurses I have spoken to and worked with since 2007, who were interested in fitness nursing, 90% or more had no problem putting “former nurse” in their bio.  That was the common denominator, that I only got clear on recently.  They wanted to replace their nursing income with money made from marketing & delivering their own fitness program (fad).  Not working as a “nurse” any longer, starts with a simple digital info-products that becomes the foundation of your ideas and services, you must pull it all together and create an offer that is compelling, polarizes and speaks specifically (not abstractly and inclusive, a mistake many “nurses in business” make) to their targeted audience’s problem.


Years ago, when I used to certify people for national personal (fitness) training over a 3-day weekend course, I remember there were always a nurse or two or three, trying to become former nurses.  I remember one in particular, came up to me at a break and whispered to me that she used to be a nurse, she had a BSN and some other initials.  She only came up to tell me this because I announced that, besides my exercise science education and training, that I was also a nurse to the weekend group I was training.  She wanted to make what I call an “Alumni Nurse Connection”.

A “I used-to-work-as-a-nurse” society of former nurses.


I asked her if she thought about going back to nursing.  She quickly responded… “Never”.


Sometimes you just know it’s time to leave and start preparing your “escape”, “departure”,  “exit”, whatever you want to call it, just start taking action towards developing your fitness/diet digital info-product (fad).


This can be done through various ways.  I’m here to help.


So even though I refer to myself as a “former nurse”, I use “nurse” in my expert title, “Fitness Nurse Consultant”, because I am a fitness expert who advises with soon-to-be former nurses (like you) wanting to make money in the fitness & diet space with your own digital info-product.

You probably won’t have “nurse” in your expert title because you WON’T be marketing to nurses! You’ll be marketing to, for example, stay-at-home dads who want to lose their gut and have more energy to play with their kids or busy women execs who want to look better than their nanny, etc.


So, I hear you.  I know you’ve had enough of that “hospital welfare check”.


This check makes you feel secure, but you want to be a former nurse so bad… you can taste it… you ask yourself, “How do I start focusing on this ‘side hustle’ (creating your own digital info-product, market & sell it), when I need to work the hours at the JOB (Just Over Broke), to pay my bills?”


I am not suggesting that anybody “quit their job”, that would be foolish if you have no other income coming in.  And even if you do have another income coming in; that other person may not be so happy with your thinking.


So, I know there is a lot to think about becoming a “former nurse”.  For some of you it’ll be worse than a divorce.  Some of you will feel like you lost 50 lbs.   But you have to have this desire inside of you, that you want to get your message and fitness/diet program out of your head and into the hands of your peeps.  You know that you can help people in a more fulfilling way, for you and for them, in the fitness & diet space.


People are asking you for your weight loss advice all the time… package it up for them and sell it!


You need more information.  Why not go to www.formernurses.com and sign up for Minky’s List.  You’ll get more support when you ask for it.  Just ask.







P.S. (I was hired, by the way, at that company for a 3-month gig, at the highest rate possible for being an exceptional interviewee.  This gentleman called to tell me I had the job because he likes “the way I think”.  Imagine that.  All my certifications have expired and am a former nurse, I still got the assignment because of ME.  He wanted me for this position – he “likes the way I think”, now that’s a person I don’t mind signing a contract with.)

Remember – PEOPLE BUY YOU.

Talking Bout Tarsha

I’ve got to tell you ’bout Tarsha…

Tarsha is a Registered Nurse from the South and she talks funny.   She says that about me too… but I don’t know what she means.  I seem to talk normal.


Her weight loss story is one that will resonate with who she wants to help to improve their health and she knows there’s money to be made.

It’s all around her she told me.


Every time I talk to Tarsha, someone wants her to speak, do a podcast, give them a diet, show them how to exercise with her developing program and so on, because there’s something organic in Tarsha’s ability to communicate to other’s in a way that they want to hear what she has to say.  She’s also a great student and steps out of the box for real.


She’s smart. She has nerve.  She takes risks. She has an idea that has been acted on…


She doesn’t care what “other people” think, (people who would never buy from her anyway). She’s planning her “exit strategy” to become a “former nurse”.



When I heard Tarsha’s story of selling a “Spanks-like” product to someone in the bathroom at Popeye’s… I knew she was a winner!


Now that’s a nurse with an entrepreneurial spirit!


Tarsha is who you would call my “Ideal Client”.  She shows up ready, does the work required and is “hungry” to get going.  I don’t have to “convince” her or even “sell” her for that matter.  But because above all else…


we like each other.  (we talk about how to achieve getting clients like Tarsha on a regular basis in tomorrow’s training, 4/30.)


We have our differences, but there is mutual respect.


But once we really started talking and exchanging ideas and stories and experiences, it soon became apparent that we would be more than “business acquaintances”…



I will be her mentor (more like a friend) in her journey to develop & sell her products/services within the fitness & wellness market.


And get this… my ideal client, Tarsha, wasn’t bombarded with emails from me or phone calls after a networking meeting or letters through snail mail…


…Tarsha found me.


Even though my messages and website titles and audiences have been changing, by putting “it” out there… whatever “it” was when Tarsha was looking… “it” caught her attention and the rest is history.


But presently – Tarsha and I are heading to Florida in October to party with one of our mentors. What happened was…


I called Tarsha and asked if she would be interested in going and that I could get an extra ticket and to my surprise… She was already going!  WOOHOO!  Now that’s what I’m talking about.


I can’t wait to meet Tarsha and share how we will each send out our new messages to our peeps and share with everyone at the party in Florida in October!


Speaking of a partay!


There’s another one soon.  You have to get on Minky’s List though AND

attend the no-cost training on the “5 Steps for Fitness Nurses to Turn YOUR Fitness Fad Into Recurring Cash”

to get invited!

You must hurry the training is tomorrow, 4/30.  (This is over)


Now remember since I will be going back to my stand-up comedy days and begin presenting humorous, funny and sometimes raunchy shows on fitness and dieting again, as The Joking Fitness Nurse, which will be my #1 focus…


These trainings for nurses like you, interested in fitness and diet and making money with your fitness/diet idea, will only be a few times a year.


So, actually my “side hustle” will be working with (fitness) nurses like yourselves – You know, who show up, do the work and take action.


Because there are only a rare few of you who have this interest AND have an entrepreneurial spirit, business sense says, I cannot put as much effort to search for you… but you will, like you have already done… you will find me, so I’m not worried.


If and when you’re ready, I’d be honored to get to know you & your fitness & wellness idea/dream and help you package it up and get it into the hands and hearts of those who want it!


Then you can come partay with Tarsha & me too!

I hope to “see” you there!

minkylogonohot   Minky


P.S.  No more e-mails will be sent to “sign-up” for tomorrow’s (4/30) training.  Just a couple of reminders to those who already have signed up will go out tonight and tomorrow.


Joking Fitness Nurse and my Side Hustle

I’m thrilled that about 47 nurses interested in creating side hustles in fitness and wellness have signed up for my:


“5 Steps for Former Nurses to Turn YOUR Fitness Fads into Recurring Cash!” Teleseminar


CLICK HERE if you want to sign up for April 30th.  I’m looking for only 20  “hungry” nurses who want to create their fitness side hustle sooner rather than later!


The side hustle (soon to be my main hustle) that I have created revolves around my USP project, a guide and comedy presentation called,

“Over 50 is NOT a Drag! How to Stop Stuffing 10 Lbs. in a 5 Lb. Bag!”


The first step was determining where there was a buzz and what problem is out there that I could solve AND deliver a delightful experience in the process.

For me, I’m more about delivering delightful experiences than solving problems.

But the public has problems that they want solved.

So I asked around and did some surveys and found that many women wanted a smaller butt, but also some women wanted a bigger, shapelier, firmer butt.


I really miss doing my stand-up so I decided to promote this exercise program through a one-woman comedy act.  I plan to “give away” the workout guide to the audience.

Here’s how I get my audience:

  • I define my market – Fitness club owners, marketing departments of health clubs, evening conferences and private events – the workout in my guide was written for (women over 50 who just want to ‘zip their pants’, look and feel better and will “settle for” 2-pack abs).
  • The gym/fitness center owners, studios and spas are easy to locate and they are interested (ALWAYS) in increasing sales and exposure. They VALUE promotion and are OPEN to try new things.  I’ve already got responses from 2 gyms and 2 studios (yoga and personal trainer)
  • Give myself a hooky title:  Minky, The Joking Fitness Nurse and promote it in all of my marketing.
  • I promote my ‘FAD’ (NOT Your Mother’s Booty workout) in a guide that delivers a Short Term Win (STW) for those who try it (Women over 50).  Within the guide I put information in it that helps promote gyms, fitness center equipment and group classes, so my target market (those who hire me to put on my comedy act), will get exposure and increased buzz and hopefully leads & sales for their business.
  • I may offer my nursing services (blood pressure and blood sugar screening and will assist in the promotion and marketing of the event)
  • I polarize. My act is only for adults and it’s straight up, stand-up comedy.   I’m not a “humorist” and I am NOT politically correct.  Which is why people enjoy comedians.  If I “water down” my messages in my act to “please” everybody, there is no distinction, no impact.  And I only market to “former or want-to-be former nurses” like I used to.  So, if you are a nurse and really into fitness, you’ll find me and you will sign up for help creating your ‘FAD’ when you’re ready.

I hope this post gives you some ideas of what creating your own ‘FAD’ in a guide or program can do for you.  There is a simple side hustle you can create from a product or guide.

You need a product to use in your marketing that defines YOU and what you want to do.  The product does not have to be a “NIKE” production.  Change a life in your backyard with your idea, then repeat.


Besides it’s fun to create while your introducing your idea to YOUR targeted audience.  Someone may have already written up a fitness program close to what you want to do. But that’s fitness, you just have to put your twist on it and show how yours is different, easier, faster and gets results.

I hope to “see you” on the 30th of April!


Nothing Wrong with a Side Hustle

Are you a Hustler?

Yeah.  Me too.




Isn’t this pic cute.  (PangPang’s jealous) The message is great too…






Nothing wrong with a “side hustle”


When I hear nurses talk about how they want to get out of the hospital or out of nursing period, I ask, “What’s your plan?”


“I plan to quit this job I hate and start working in more health-improving, prevention stuff.”

“What do you mean, ‘stuff’?”

“You know like what you do.”

I immediately say, “Don’t quit your job for that.”

Quit your job because for almost any other reason except that.  I ask again, “What’s your plan?”

I hope to make money.  Just ask yourself, “What do I need to do to make money? What skills do I have or can easily learn?”


Well, there’s the world’s oldest profession, but I have a bad back and a “trick knee”, I don’t know about you…


If you want to do what I do, you’ll need an income coming in, while you develop your freelance project and selling skills.  You need to create what I call a “side hustle”.


A “side hustle” is getting paid anyway you can.  Well, that’s how I see it.


Your freelance project can actually start out as a “side hustle” too.


The blog, Broke Girl Rich has examples and a great post here – 114 Side Hustles… http://brokegirlrich.com/?p=628


Is there anyway you can cut your hours from the job you hate (you know your main gig) or bunch time off so you can get shit done towards your side hustle/freelance project?


Qualifications for a “side hustle”

  • Work you can tolerate
  • Work that you are highly trained in or skilled at or can easily learn to do
  • Work that you can control the schedule
  • Work that serves as cash flow when needed
  • Work that has flexible hours

Preferably your side hustle should be in the area of fitness and wellness, so you can get “experience” in how those markets do things.


Your current nursing job or a part-time nursing job, may fit the above qualifications and be able to be your “side hustle” as you work on your freelance project.  There’s lots of ways to do this.


This may sound like a lot… but really it’s what most nurses do who call themselves “nurse entrepreneurs”.  If you want to call yourself an nurse entrepreneur, that’s fine.  I used to. I don’t any more.  After looking at Shark Tank, I realized I’m not doing what those people are.  And I’m not proposing you become one either.  Have you ever heard of an engineer entrepreneur or a social worker entrepreneur or chef entrepreneur?


If you do, just entrepreneur would be fine with me.

What you call yourself is totally up to you.  I just, personally, felt an “incongruency” calling myself a “nurse entrepreneur” knowing that I create my own job and I need to be there for it to function.  Most entrepreneurs build their vision with systems and have other people “run” them.  They don’t have to be there.  Nice, I know.


I feel that if you have an entrepreneurial spirit and you will take risks on solving that problem, you’re an independent person first, who may happen to be a nurse.


Being a nurse is part of who you are; be proud, of course.  However, some of the ingrained thinking (brainwashing) that nursing collectively taught you, like to keep getting degrees and certifications (a kind of “keeping up with the Jones” in nursing) to get “on top” of your career – is what I want you to put on the back burner, to get paid with your “side hustle”.


In my opinion, the very things that are valued in nursing are contradictory to making money in business. Nurses went into nursing for “security and benefits”.  Many nurses say they went into nursing because it was “a calling”, so they are not in it to make money.  (we all know that’s never why, the big bucks?). Many nurses are emotional and make decisions based on criteria that would never be used when it comes to making money.


I think this is why I was never really liked among my co-workers.  I was more “masculine” in my decisions and how I “dealt” with others.  I didn’t care if I was liked or invited to their bridal/baby showers. I often ate by myself. I didn’t play well. I was strong and fast on the units.  I was often called a “rate breaker”. Sometimes I was funny, but often sarcastic.


I have softened over the years.  You get more bees with honey than vinegar, right?


BUT, let me say this – Getting a tough patient to stand up or take their medicine is not the same as getting someone, an ideal prospective client, you recently met, to buy a $500 health coaching program from you or to “opt-in” and buy off the internet, your 2 payments of $29.95 exercise and diet series.  You learn selling YOUR products (not other people’s products) from practicing it period.


Actually selling can become a “side hustle” while you learn this new, invaluable skill. Before I became a nurse and during the whole time I worked as a nurse in a traditional, clinical setting, I sold numerous things for extra cash.  Like for example – $3,000-$5,000 singles memberships, this was way before Match.com. Gym memberships, lawn care, art work, Diet center memberships, phone sales at a millenary, a newspaper and a chiropractor’s office, varied prices for products and services. (and of course my own “stuff”, which, I found out early, was a lot harder to sell than someone else’s stuff)


Why is it harder to sell your “stuff” than someone else’s?  Click Here and find out from this upcoming webinar, “Five (5) Steps for Fitness Nurses to Turn YOUR Fitness ‘FAD’ Into Recurring Cash!”


I want you to start by freeing up some time from a “full-time” or even overtime job and then utilizing that freed up time growing your freelance project in fitness (your side hustle).


BEWARE! Sometimes you can’t tell others about this freed up time.  Because you know what people do.  As soon as they hear your “off”, they start to fill in your hours with their “stuff”.


You may need to continue to leave the house as if you were “going to work”, but go to the library or café or somewhere you can work on building your freelance project.


If you got rid of day care one day a week (if possible and costs less) make sure you have some sort of contraption that keeps your little one busy for at least an hour at a time.


I used to have a “jumper” for my son…


Boing, boing, boing!… He used to go on for hours… then he’d fall asleep in it.

If you have more than one kid… sorry, I don’t have any tips.


Do whatever you have to do to block time.  Or, you’re not serious… not yet anyway.


Until you do something that feels different; you’re not doing anything different.  You should know this from fitness…


“If you feel that you are not doing anything while you’re exercising… then you’re probably not doing anything to change your health nor your physique.”


Right now, I am writing another diet and exercise program for 5 women. It’s one program for 5 of them. It varies with their level of fitness.  These women look forward to my new programs and can’t wait to try them.


You can do this also.  You don’t need a lot of people.  Once you find the particulars of who you want to help and what transformation you will provide, you can “package” that transformation and sell it!


BOOM!  You then have a “side hustle”.


While you’re thinking about creating a side hustle, why not sign up for an informative and entertaining webinar that will validate why you, yes YOU, a nurse passionate about fitness and wellness, is the best candidate to promote fitness fads to a targeted audience.  Sign Up Here!!!  Get on MINKY’S List! You know you want to. Do it NOW!

Sleeping with the Saboteur

Like some of you, I am on LinkedIn.


Yeah, I’m on it, but sometimes, I feel like I’m holding back
because, it’s a more professional social media site.

Really, all social media is a place you should not necessarily “speak your mind”.
I’m living in a generation gap.  I’m turning into my mother.


Only in a few places can I still have an OPINION, where yes, you may not like it.  That’s on this blog, my living room and in my car.


We’re NOT all the same.  We all have opinions like you know what else.  Haven’t ever heard that…


“Opinions are like assholes everybody has one.”  Sorry.  I heard this from a family member many years ago.  I would quote the original person, if I knew who you were.

But surprisingly, many people who have an inner opinion won’t express their true opinions and feelings.


So, when we find those who actually do… it’s refreshing.


Like Milton Quibner and Mia Matters, they get this.

Listen to their podcast, The MiltnMia Show about relationships and their “Get over yourself” style and be refreshed. (Milt interviews me)


The nurses who read this blog should like this podcast and interview about the person sleeping next to you being the saboteur in your exercise plans.  I hope it inspires you to do what Mia has done.  Which is to follow her heart, WHILE still working as a professional nurse and have an opinion.


And I am writing to those nurses who are working as nurses, yet feel the need to break free and be yourself… it’s not what you do… but who you are.

You don’t want to be like the other nurses you work with.


Do you feel like you’re suffocating?


Are you ready to speak your truth and create, deliver services and products that people get excited about and want to hear more of?


Yes?  Please read on…


And your opinion matters… just like mine… well to us anyway.  Opinion is what gets people’s attention; it’s what’s emotional; it’s what we care about.


When I was contacted by Mia Matters on LinkedIn to connect, I had no idea how much fun I would have doing some work with her and her husband Milt.


Boy, do they both have opinions.  They have some good shit they talk about.


Mia caught my attention to follow-up because I simply admired the way she described herself.  As a “Life Wizard” and “Medicine Woman”.  Oh, she’s an RN too.  She actually looks a little like “The Medicine Woman, Jane Quinn” (old tv show).


Yep, Mia has an opinion.  And so does her man, Milt.


I could just feel that this was a woman who did what she wanted.  She didn’t ask for permission to advise people/couples, over the years on relationships, sexuality and communication.  And she didn’t list endless initials behind her name that the people who she’s trying to attract would never understand or even may be turned off anyway.  She described her “persona”, who she wants to be for her listeners/her audience.  I really can admire that.  It’s much harder to be yourself and be authentically you… risking that some folks may not like your style – for those who love your style!


No, Mia decided to be who she wanted.  Yes she “happens to be a nurse”, which is grand, but it doesn’t define her full passion.  She doesn’t use it to hold her back either.


Mia and her husband Milt also run a podcast called the “MiltNMia Show”



Mia and I corresponded and BOOM, I’m being interviewed on their relationship show.  That’s right, a fitness nurse consultant being asked about women exercising and how to avoid that “Sleeping with the Saboteur” situation that may arise when a women starts to get in shape and lose weight and the man feels insecure about the relationship and begins to sabotage his partner.


You can listen to the interview here:


Now Milt did the interviewing and he starts out speaking kinds words of his wife, Mia and how she “set him straight”, while there may be other women lurking around.  After this lovely talk that Milt gives, he then interviews me.  And I had a blast!  I talked about positions, sex in the morning, communication about what’s expected of each other (as far as physical appearances), and a whole lot more!


Please Click Here for the MiltnMia Show, their podcast on iTunes.


(P.S. Their link is also to the right)

Till next time,




Is Your “Anti-Fad” Attitude Costing You Money, Time and Effort?

Is your stuff boring?


(Because you say that you don’t want to do “fads”)


In other words, to ‘play it safe’, do you offer a “walking program” with some body weight exercises and recommend that your clients try a “Zumba®” tape or take a water aerobics class.


But you also offer some nutritional advice.  You tell them to eat boneless, skinless chicken breast, broccoli and brown rice and to drink lots of water.


You may recommend a vitamin supplement.


Does it work, probably.  It worked for you?  Most of the time, right?


What’s wrong with it?


It’s boring.


No one cares about it. No one cares about your program. They definitely won’t pay you for that advice.


Now here’s Joe Trainer up the street, who likes to teach spinning, he just “fused together” different types of exercises and exercise routines to develop “Bazukka”

“Have you tried Bazukka?”

“What’s that?”

“It’s a new group fitness class where you lift a Pilates Ring/Fitness Circle with your arms  and ‘like’ spin with your lower body while on a bike…

It’s a great total body workout… It’s Super fun.”
(I’m making fun of course.  Bazukka doesn’t exist, right?  I also hate hearing the use of “super” as a superlative like “Super easy” or “Super simple”.  I don’t want to hear super anything except for “Superman or Superwoman” or like the name of a grocery store near me, “The Super Supermarket”.  This is really the name of the store.  I’ll post photos.)


Sorry, back to the Anti-Fad stuff.


Bazukka is a fad.

So is or was, Spinning, Step aerobics, Tae-Bo, TRX, bootcamps, 30-minute circuits, Tabata, MMA workouts, P-90X, Zumba, Cross Fit, Shake weight, Yogalates, Body Pump, Dancing to the Oldies, latest abdominal contraption and anything
“originating” from Russia.

All Fads. There’s more for sure.

People tried them for the newness and excitement brought on by the creator of that particular program (fad).  The creator of that “fad” got results for themselves, then with others and built on from there.

What about food fads /nutritionally fad diets. (Here’s one that really gets me crazy,
“Fat-burning foods”.  I couldn’t resist.)


Let’s say this is what you’re thinking,

“Well I’ve heard of those workouts and maybe even tried some and even got certified in some, but now that I’m teaching, helping others get fit… I want to stay away from fads.  I want to teach people how to exercise, eat and be well. Real common sense stuff.  I don’t want to ‘trick’ them into a temporary situation.”


This sounds nice… but it’s costing you clients, therefore money.  And you should care, because your competition, other fitness professionals (ie: personal trainers), are already doing this.

They are already creating a “temporary situation”, a fad, that gets their client’s attention long enough to gain some trust. This is just what you need to get and keep your potential client’s attention and interest… especially with exercise.

Since the best results come down the road, you can’t get prospects interested enough to buy with what will happen “down the road” (prevention), you need a “hook”.  You need to  develop/create a program/project that excites them, sounds fun, even challenging and has self-efficacy built into it.

It’s what I call a STW or Short Term Win.  It’s the “fad” part of your freelance project that you use to “hook” your targeted clients.  The STW is designed to last 7 to 14 days.


I have written up about 15 workouts for you, the nurse interested in fitness and wellness, to utilize when helping your clients “fix” their trouble areas and concerns.  Each of these workouts, when used with a diet that you feel works best, will deliver “fad” like results.

A fad-like result is a quicker result that lasts as long as the client continues to follow the STW.  It gives them a lift and motivates them to continue on and helps build credibility for you, because you did what you said you would do.


The workouts are labeled just as clients or potential clients asked about them:

  1. “How do I get rid of this?” Workout (this could be​ muffin top, back fat, cellulite, cankles (cankles are calf and ankle “fused” together, there is no visible ankle showing), even poor posture… what ever it is, this workout will tremendously improve your client’s problem when combined with other efforts you have them doing … like the meal plan/diet you are using.
  2. “I just want to zip my pants!” Workout Waist Reduction Workout
  3. Bat Wings Be Gone (arm toning)
  4. I Want A Bigger Booty Workout (in some cases, someone wants a bigger butt, all the rave today) (Butt-building workout)
  5. I DON’T Want A Bigger Butt Workout (Slimming & Trimming workout)
  6. 10 lbs. in a 5 lb. bag? Workout (Weight Reducing Workout)
  7. “I wish I had more time to workout!” Workout Busy People Workout
  8. “I just need help keeping consistent” Workout 30-Second to 90-Second Workout.
  9. “My joints hurt a little today, what else can I do?” WorkouLow-Impact Workout (For Joint pain, NO body parts flopping around that may be embarrassing, distracting or painful)
  10. “I wish I had a place to workout at home!” Workout Home Workout (Finding “space” in clients home, using exercise equipment and gadgets they already own.
  11. Weight-Bearing Workout (For bone health, osteoporosis prevention, diabetes)
  12. Body Weight Workout (Using their own body weight as resistance, getting down onto floor is required)
  13. Gym Equipment Workout (Machines, cables, free weights, Gravitron, Smith machine, cardio decks, etc.)
  14. Seated Workout (Medically restricted, obese, can’t/won’t get on floor)


I could name these workout with titles that would be “Hooky” and a couple of them I will, but you can see that they all could be “fad” workouts.  But they sound more inviting and peaks people’s curiosity, yeah?


When you work for an organization, a company, you must follow accepted, government guidelines, regardless of the massive research you have done on your own that contradicts what you were hired to do.


For example, when I was a RN Health Educator for a hospital system’s Health Resource Department, when teaching diet principles and meal planning we had to promote the food pyramid, (1990’s).  I knew back then that the government food pyramid was a “diabetes starter kit”. But we couldn’t say anything.


When you are not working for yourself, you can’t express your brillance and do what you know works.

There were some times when I just couldn’t help myself. I knew I had to work for myself.  I remember the big egg and cholesterol scare.



I never bought into that.  So I just couldn’t tell the public to do that.  Here’s why…



I never told people to eat egg whites because my grand mother used to ask, “why would you pay more for less food and why change the way God made it to be… eaten together. Besides, the yolk is the best part”.



I have fond memories of eggs and my grand parents.  Grapefruit too. Bacon too. My Nana wouldn’t lie to me.



Sorry, I was reminiscing.



So eventually, I began not caring about the standard guidelines and because of the newly found internet, the public we served wanted to know more than that government-fed stuff.  And I was all too happy to oblige.



At the health fairs, where we did all kinds of health screenings, I had the longest lines.  Longer than the other Nurse Educators. They complained I was taking too long with people. I didn’t care I did what I wanted.
I even told some, where to find raw milk… I know sacrilegious.  I was written up in our local newspaper, the Asbury Park Press, about it.



Hey, I considered myself a resource.   I started and was hired in a “Health Resource” department and even through the changes to that department, I continued to dispense “Health Resources” and I was popular with the public.



Too bad I wasn’t popular with the new administration.



You should be a resource and be popular with your targeted audience. Be a resource with your program/project.



You don’t have to do or talk the standard, boring health and fitness filling to sound credible.  In actuality you won’t be seen or heard.


Unlike having the backing of a large hospital when I was sprouting that unoriginal, nobody hears you, same ol’ fitness & nutrition stuff… today, I have to stand out and get people to “buy into me” and so do you!


Create a “Fad” have fun with it.  Try it on yourself and invite others to try it with you.

You should become the local celebrity in your area.


You know, people will say, “Oh that’s Janet, she’s the local Fitness Nurse and helps busy moms lose that baby fat”.


Do in-person sessions. You can also work with clients over the internet and phone and use video for workouts and demonstrations.  And even do a combination of these.


If you need workouts, and help with any fitness programming (I do easy-breezy fitness programs, not complicated and tricky), don’t hesitate to contact me here:



Stay tuned for the notice of the finished “fitness programming for the fitness nurse” workout guide.

Till next time,





Freelance Gig

Make things happen

A goal of a Recycled Nurse is to eventually get paid for your freelance work (gig) promoting your fitness/wellness program/product.

A Freelance Gig – to me – is about having to work when you need to and want to by doing gigs (jobs) you love, are trained in and/or getting trained in.

A project can be a gig if it involves getting paid doing something by the project; not the hour and you have the “freedom” to work when you want to.

Remember this is about “freedom”.  Freedom from “the – – – race”, the “forced work” and bad feelings, freedom from holding back, freedom from the mundane.  When we “choose our work”,  we get to say “when”, we get to say “who” and we get to say “how much”… which is the best part.

Maybe this resonsates with you.  (Did “resonate” come from California?)

It’s not for every nurse.

Most nurses want predictability and stability.  That’s what nursing is and should be.  We know it’s 24-7 people!

Some nurses believe you’ve got to “fight for it”, “fight for this” in your job and “fight for that” on your job…

…all the time.

I’ve always believed, “You can’t fight City Hall”.  Why would do you want to? I’d rather be doing something else.

Like… making people laugh.

It’s been my experience that the “metaphorical City Hall’s” of the world, don’t have a sense of humor.  So it’s my choice to retreat and fight else where. A battle I’m better suited to fight.

Do not be “fully engaged” to people’s personal ‘situations’.

This is quite easy to do when you do freelance work, because you actually like being there. So the complaining and the drama, is a “passing” moment for you. You have a force field protecting you from being drawn in to the “nonsense”. This force field appears because you are working there for different reasons.  Reasons that serve you and your purpose.

You’re more making the “easy” cash to feed your purpose than the manager’s “favorite” staffers on the schedule.

Keep Calm and Carry On.
~Winston Churchill?

The Conslutant – no that’s NOT a typo

No, that’s not a typo. It’s my extreme effort to get you to pick ONE Thing
when starting your freelance work in fitness, health and wellness and not to be like I was.

Now understand this – I am speaking about me in this post… NOT you.  If you can relate to my uncalculated risks and reckless adventures, great, I hope you get a take away… but remember I am writing about me.



This metaphor about The Conslutant…appeals to the side of desperation and low-level tactics I used to get paid and more.



You need to acknowledge, identify and if possible avoid this behavior.  It’s also me trying to get you to join our Recycled Nurse Movement (opt-in) and start recycling your life skills for extra money/freelance work and start out right, “Start out how you want to end up!” (As my Nana always said)



So, let’s begin my plight (Even though this is real, it’s o.k. to laugh. Actually I hope you do)…


That’s who I was… a Conslutant. Not a ConSULTant… A ConSLUTant.

Don’t be like me.  Don’t do what I did,


I was a whore.


A whore will repeatedly do anything for money. Will have a service for anybody.


This is just some of what I did…

  • Let’s get this right off the table – I was a “certification whore”.  If you are starting to feel a bit of offense coming up in you – just know, I would get certified from the back of a cereal box, if needed, back in the day (the 80’s) – You may never do that… therefore you’re probably not a “certification whore” like me… so rest assured and enjoy my plight…

    At one point, I had about 8 or 9 fitness certifications and maybe 3 in nursing.  From back of magazine to weekend programs to online programs and all kinds of schools.  I recognize the importance of “knowing your shit” and having a validation.

    Hell, I used to teach and travel on weekends (Friday-Sunday), certifying personal trainers, so I can appreciate accomplishing something… but I was a whore with it.  Today guess how many I have?

    None. Nada. Zero.
    Do I still have that knowledge?  Of course I do. But I didn’t need sooo many “certs”.  Do you really? Are you making more money because of them?  Are you more confident because you have them?  At the time it seems right.

    Crystal balls and unicorns… I wish they were real.

    Obtaining some of the “certs” actually caused unwanted stress and grief with my health and in personal relationships too.

    You know if you might be going down this garden path to getting certified in everything when:

    You run into someone you used to know and hasn’t seen you for a while – asks you,

    “You do what again?”
    and you freeze and “pick one” of your “certs” in your mind.
    Then blurt out something that sounds questionable.  Like a fusion of 2 or more certs, “I’m a ‘doula-Yoga-lates Instructor Coach’ and I supervise in the ER , sometimes”. Then you try to explain yourself.  This sounds painful doesn’t it?  I know because I used to do this.

    Does this happen to you, ever?  No?
    Well, like I said, this is about me.

  • I’d chase people and even wait for prospects on the street or parking lot and approach them with an offer.  When they refused, I’d lower my price and my morals and offer another trick.
  • I’d have 7 or more different business cards at one time; one for every position/fantasy title I could be or do.  I even made up some of my initials, meaning they meant something to me… only.  It was like I was some sort of Secret or Double Agent.
    Someone would ask me in an elevator, at a conference, “So, who are you?”  I would answer, “So who do you want me to be?”
    OR “So, what do you do?” and I would answer, “I’m a conslutant, what are you looking for? I can do it all.”
  • When asked how much were my services, I would say, I charge by the hour.  But I also do 1/2 hour rates.
    If the prospect showed less interest than I hoped, I’d suddenly have a one-time-only special offer and say “I have a special and I can charge by the 1/4 hour. Everybody has 15 minutes, right?”.If I didn’t hear from the prospect in a day, I would call them and say,
    “I do group rates too… yes, group rates for a 1/4 hour and yes, I can come there on a Friday afternoon on the weekend of the 4th of July”.
    (sound like a whore yet?)
  • I’d respond back to everybody and anybody who showed me any interest at all.  This could be on social media and on phone calls. I pre-qualified no one.  Basically you just had to be human and able to “possibly” pay.  ‘Cause many times I didn’t get paid.
  • I’d go to networking events and fling my business cards at anyone within 4 feet of me.
  • I’d eat “dinner” at hotel meetings. After sleeping 40 minutes in my car, I’d spruce myself up run into the ladies room and emerge like a predator, a “catwoman”. I was like a well-seasoned ferrell cat and I hadn’t eaten since 11:00 (it’s now 7:00pm) because I was Intermittently Fasting.  I chose this time to IF because funds were low.

    I walked into several rooms setting up and there it was… farm-raised SHRIMP!  JACKPOT! This kitty was very happy and I’d smile casually, walked over to the “spread” and taste a few shrimp and then take a 2 handfuls and put in my tote bag.  (My mom’s friends on the senior bus trips to Atlantic City taught me well.) Calm down, I only took enough for my dinner that’s all.

    You never put a piece of food in your bag from a buffet? (I’ll write something funny about “buffets” another time)

  • On the computer, I would see that someone had an idea that brought them in some money, I’d buy it and then copy it… my attempts to replicate their success was demoralizing.  I did all this work to be like someone else and I never got a call back. (womp, womp)
  • Over the years, I’d offer every service/program ever thought of in fitness & health for everybody and anybody.  I learned that from the hospital health resource department that I worked for.  We offered a hundred choices for their (the community’s) selection.
  • Here’s an example below of a hospital health resource dept. nutrition programs. We did health education programs in the community. I worked for them and got a lot of whore training here, about 13 years worth.  This was just the nutrition programs! The fitness programs I did were about half of this.
An extensive list of topics. No USP here.  If you had to pick one which one would you pick?

An extensive list of topics. No USP here. If you had to pick one which one would you pick?



This list serves absolutely everybody… and some animals and space aliens.


Remember hospitals have large marketing budgets.  You and I don’t.  It is foolish to think you can serve what a large hospital system can, even if you have the “knowledge” in all of those topics.


One of the biggest mistakes I see nurses who want to do freelance work in fitness/health make is they want to work with anybody which is everybody.


For example I just got an email the other day from a nurse, with a great history of skills and experience, said she wanted to do fitness and health improvement work with pre-teens, busy moms and some men.  That’s just about everybody right?  How do you find these people and position yourself around that market? How can you provide a ass-kicking result with very different wants and needs of these 3 groups?
I don’t even want to discuss the broadness of “fitness” and “health improvement”.

In her defense, we never spoke to each other on the phone.


But I can almost tell by what she wrote, she’s headed down that road of “slutdom” in her marketing efforts and getting attention.  Again, “Start out how you want to end up!”


I know it’s challenging because I did the same thing.  That’s what got me started down the road of becoming a slut.  A Conslutant. Being all things to all people. Before ‘Minky’, “cheap & easy” were my middle name.


I’m sure many of you are quite well versed in many topics in fitness, health and wellness. If you don’t learn to become the best in one area and position yourself to those people in that area, that expertise you have, will get “lost in the sauce”.


For example, I read a story about an allergy clinic who could handle all kinds of allergies and wanted to expand their reach.  But they weren’t getting the traction that they wanted with their community.  Once they got insight from someone smart, they focused (their USP) on just nut allergies (not even food allergies) but nut allergies and mothers of young children.

Their visibility went up.  Word of mouth was great and sales improved.  AND they still treated other people with hay fever and other allergies too.


How NOT to be a Conslutant:

  1. Decide you want to recycle some skills you have and put a program together in the fitness, health & wellness space.  This program should be able to be duplicated for the prospective client’s benefit not your benefit.
  2. Know your service or product by picking one thing. “Wear it well”, be proud. It’s not for everybody.  Tell people who it’s for!
    If you don’t have a service or product yet, but you want to develop one, make sure you’ve tried the process on yourself exactly how you would propose others do it.
    I believe in anecdotal stories and passion, it’s what drives us.  But you need a way to pull it together, get specific and expect certain benefits (outcomes). If you feel you need more fitness training I like NESTA , but you may not need it.  Think Richard Simmons and Susan Powter (blonde with spiked-hair, Google her)
  3. So, you’re not all over the place like manure in a garden (my mom used to say that about me; it was her way of saying, “you’re a  -)”,
    you should answer this – What are you trying to accomplish?
    I like this question.  Has some vision to it.  Then, once in a while, maybe add… “now” after accomplish.

Well, recycling skills and life experiences take time. It’s definitely a process.  But there’s no reason you can’t make money along the way.  That’s how it’s done or why do it?  Earn & Learn or Learn & Earn and Live and Learn, I love those.
All of this comes down to finding your USP. (Unique Selling Proposition)
You can’t be authentic and confident in what you do without it. You can’t build a brand without it.


Without USP – You can’t answer the “How” in these very important questions for you –

“What is your immediate goal?”

“To make money or to get visibility?”

They may crossover on your path, but they are different when you start creating your freelance work project and in your day-to-day actions.


Early on, I combined both, this was a mistake.
I ended up being “visible at the moment” and made some cash, then “poof” I was invisible again.  Nobody wants to be associated with a networking desperado doing the “walk of shame” afterwards.


Now, I know better.  These 2 outcomes are different especially when “need” is involved.  The things needed to do to make money were different than things needed to do to get visibility.


Even though it may take time, don’t do what I did and spend years “busting your ass” solving “everybody’s” problem that they didn’t know they had.


When you’re ready to join and recycle yourself, avoid slutty business behavior, laugh, let me know, I can surely tell you what not to do.

loriradcliffecfn at gmail dot com

P.S. I can also tell you what to do too.  Here’s a little cheat list:

  1. What you do
  2. How you do it
  3. Benefit it has

If you knew your USP, answering these seemingly simple questions, would be seemingly simple. :)

Jelly Legs and My Beats Headphones

Here’s the summation of it all:

  1. Jelly Legs almost got me in trouble with an escalator.
  2. Jelly legs need to be experienced at least twice a week for best results
  3. Lovin’ my new Beats Headphones pushed me into “jelly legs” without any grief or pain (so that’s means I didn’t really notice)
  4. Leg exercises you should never do if you have a butt that’s too big and thick thighs that you want to trim down
  5. Try “adding” something instead of taking something away

Here are the details…

If you don’t know what “jelly legs” are here’s what I’m referring to –


You’ve worked out (your legs) to that point (for you) that they are only moving you forward because of previous years walking since about 2 years old.
They feel, well…
like jelly.


I wondered how I would put in my clutch and drive – then I turned the corner of the gym and saw this… an escalator.

It wasn’t so much that the escalator was so high… it was working… it was “stepping onto the escalator” without ending up like Will Ferrell on “Elf” or falling on my face.

I could see the yellow lines on where the steps separated, but my foot just wouldn’t move correctly, like my mind wanted it to.  This is Fatigue for real. Not too much blood to the brain – Otherwise known as “muscle head”.

Then the next yellow line would come… I had my bifocals on, so the moving stairs were close then they were far, then blurry.


Just when I got a clear 3-second focus, I’d try to step down but the separating stairs would be in the middle of my foot and , I just couldn’t put my foot down where the step was separating, this went on for (what felt like 30 minutes) but it was only about 20 seconds, me standing one leg trying to get on… I needed serious mental concentration that just wasn’t there anymore.


I had to dig deep to step up onto this escalator… finally, I prevailed. I was on with first foot firmly planted (dropped down) and second one followed along nicely.  I was proud of myself. I will never (in my mind) rush another senior citizen again!


I had “jelly legs”. If you don’t know what I’m talking about just work one body part with a knowledgeable fitness professional and that body part will feel like jelly during and after the workout… but it’s really tightening up your shit.


You MUST experience “jelly legs” in your workouts at some point if you want lasting change and stay trimmer longer.  Twice a week will do, if you do it right. But I was getting distracted, watching people, watching people work out… incorrectly, you know… Those “other people” who don’t know what they are doing, but you do.  I feel you, ’cause I feel the same way.
So I decided to try listening to something while I exercised.  I listened to things like various trainings, performances, “books on tape” and of course music, podcasts, Mp3 downloads, etc.  What an experience I’ve been having lately.
My son just delivered his Christmas present to me:

For Minky!

Maybe it’s the noise-cancelling feature, but I got lost in my workout (in a good way) while listening through my new Beats headphones. I started remembering “why” I used to work out for all those years after being athlete…
I like to feel like I’m doing something for the “self-preservation of my body and mind”. It makes me feel for all the damage I’ve done to my body over the years – I can still feel this good through this movement I do. It’s really all I know.


So, of course PangPang wanted to try them out too.


For PangPang!

Blue Tooth technology – a “first” for me.  I know I’m trying to catch up as best I can.  Nice to have no wires!  I got carried away when working out during the exercises I do. My legs felt really like “jelly” after this particular workout, and what was the difference?


Beats Headphones? Maybe. I think so.


The sound was good; I pushed myself harder during the workout because where the sound took me.


I liked the whole “feel” of wearing them too.  They even kept my ears warm on those blustery walks on the boardwalk with PangPang.  So, now I’ll wear them every time I go… get better results and be happier, feel better. For me having an accessory made me work harder and follow through… I liked it.


What small change or “add” can you do, that becomes part of a ritual and makes it easier to make that change you want or what your client wants? It’s a becomes a better experience for you.


When you add one thing you seem to like it makes the change easier. I don’t do a lot of exercises (When I go to the gym I use the Gravitron, some cables & mostly a 30-min. circuit with 30 sec. per exercise stations) and it takes me at least 3 days to recover.


I add my smaller ritual GPPG exercises between going to the gym.


What are GPPG exercises?* It stands for Get up. Pee. Pajamas. Go.
They are part of smaller exercise rituals I do and it involves 30 seconds. I talk about it more in my “Anti-Bully” Workout. (Which is NOT for children.) This is for Nurses who want to serve up some sweet revenge and have a delightful experience by the feeling the transformation and validating yourselves with your results.
I am currently doing the “Anti-Bully” Workout* (this one is for Nurses who want to fight back and improve their situation) This workout is designed to trim my bulky thighs and buttocks – I don’t want the Nicki Minaj, Kim Kardashian look at my age.  At this age that would equal diabetes, high blood pressure and not being able to stand up.


The workout involves kicking, punching, straight leg exercises and exercising your voice in your own way and it’s also a short workout.


Because of my muscle type, I don’t need more muscle under my layer of fat.
So I don’t do too much squatting, lungeing, never step aerobics or any exercise that involves simultaneous hip and knee flexion. Because my legs will get huge.


Is that what you want?


I just want to trim down and zip my pants… you know what I mean?


Some of you have worked out hard and you’ve experienced jelly legs.  But for me – Jelly legs does NOT equal a bunch of squats, lunges, step classes, crash fit, Tabata – it equals working your legs in a way to whatever it takes to get to “jelly”.  You’ll know it when you’re there.


By the way if you do that stuff… good for you… my body can’t and won’t handle  it.


Also, for me, I need to do it with Beats Headphones in a gym 2-3 days a week, and I supplement (add) that effort with several exercise rituals that are for 30 seconds – done within my normal morning and evening rituals.


(You have a ritual, if you think about it.. yes, you do… are you thinking, “my ritual is chaos”?) Yet, chaos has repetitive moments.


If you want to*  try this or you already exercise, take heed or as a reminder:


You WILL be sore the next and the next day, so expect it.


I expect it.
That’s why I need 3-4 days to recover.
Don’t live at the gym or exercise like a nut, like I used to.  It really isn’t good for you.
It’s excellent for you if you rest, exercise, eat.  In that order.


Stay tuned for “The ‘Anti-Bully’ Workout” (for Nurses) section in your Escapism & Sweet Revenge guide, “Start Out How You Want To End Up!”


*Exercise and Eat at your own risk.  Seek medical advice prior to following
this or any 
diet or exercise program.
Want more? Opt in to the top right – and visit me, Minky, at



Fear and Starting Over


It’s a feeling that most people try to conquer or beat.

I think that’s wasted energy and will leave you feeling baffled, confused and unfulfilled.


Because Fear can’t be erased.  It doesn’t go away.  It simply changes it’s face… like a chameleon.

One day or moment it’s there while you’re standing up to your boss; the next day or moment it’s there again right before you start skiing down the intermediate slope for the first time.

So when I hear people say the word “fearless”, it deflates me a bit.  Because I don’t believe them.

It’s like when people put on seminars and programs about being “stress less and stress free”.

The only time I know when you are “stress free” is when you’re dead.

I believe it’s more effective to face your fear on a regular basis, recognize it, acknowledge it and keep moving.

Fear begins to lose its luster… but it doesn’t ever completely go away.

So, to me, “FEARLESS” is a what I call “cheerleader word”.

No substance to it… but it sounds good in a sound bite or a cheer.

PangPang is showing his fear below:

His face is priceless.  It’s like, “Keep that crazy exercising Santa away from me!”

He’s afraid to make any sudden moves and didn’t want to be in there by himself when I got up.

We all want to feel comfortable.  We all have our “security blankets” too.

My security blanket was my list of almost 3,000 nurses interested at some point in fitness & nursing.

Now, believe it or not, 3,000 names on an e-mail list is not that many.  But I didn’t do any formal marketing,

no actively plugging on Facebook or other social media, no cold mailings, most nurses simply found me on Google.

So I thought and had confidence and faith in there being “a need” or even “a want” by nurses to become fitness nurses.

I was only partly right.

Since 2007, I’ve seen the same pattern of nurses who found me, they:

  1. Had an idea of what they wanted to do, but it stopped there
  2. Wanted to get “certified” in many things
  3. Did nothing or very little with any information/certification (this is not unique to fitness nursing)

Some of you may be thinking that if the certification was crap… what should I expect?

I expect you to understand that it’s not the certification that makes you successful.
(Just so you know, I have 2 college degrees and at one time I had 7 certifications, so I was like you too!)

Today ALL of my certifications have expired, because I know you can’t take away what I know from

the past and continue to learn from those before me in how to get clients and get paid in the business of freelance work that I do – in the area I know best.

I see it in many areas of nurses in business.  They get “certified” as something and it could have been approved for nursing education credits through an accreditated organization that can supply the nursing credits – BUT- (not an accreditated program though, so be careful if that’s what you’re after, they are not the same thing. Getting these credits/contact hours are no different than getting them from a nursing magazine.)

Some nurses actually get the Board Certification (BC) from a bonafide nursing body – BUT in business, these nurses are still struggling… they have no or very few clients or are begging or chasing the wrong potential clients. Why?

Because, in my opinion, because of all the “extra” book training, they must justify that training, and they simply refuse to believe they need help making money. They have no lead generation marketing and sales skills and feel that if they throw up their idea on Facebook that will be enough.

Well, if people can go to You-Tube or Doctor Oz and get something similar to what you are offering or want to offer in fitness, health & wellness (and you have no point of view or personality)… why would they pay for what you have?  Ouch, I know.

In you want to be in business, stop getting initials, get clear on your value and distinction and start learning and doing hardcore

sales training from others, outside of nursing, and remember some of the best trainers have no formal degrees. (There are a lot of broke MBA’s out there or are doing something they hate.


Action and skill TRUMP cert/degree and passion when it comes to working for yourself every time.

This is another fear because actually getting certifications is not that scary, may be hard, but not as scary as cold calling or not paying your bills or wondering what other people will think of you if you fail at going out on your own… That’s scarier.  That creates fear.

So, I was having such a hard time letting go of what I wanted to do.  I had fear.  My income was erratic and

I found out the hard way… most nurses (my original audience) are not entrepreneurs nor risk takers… which is o.k.

You are who you are regardless of how you put food on your table.

For the business that I was in, I had the wrong audience. I needed to change and further define that audience.

I didn’t want to believe that even though I felt it. I just kept changing my act instead.

I finally listened to a mentor of mine, the great Lisa Sasevich,

“Lori, don’t change your act… change your audience”

I was afraid and I even gave warnings that I would not send any more e-mails to that original fitness nursing list.

Only a dismal response about 30 people out of about 3,000 opened the last email I sent.

They had enough of me already.

Time to face my fear, get rid of my “3,000 list security blanket” and start over.

PangPang has his own “security blanket too:

PangPang & his security blanket!

It’s his pug pillow friend and the warm radiator in 7 degree temps here at the Jersey Shore.

My new “security blanket” is now knowing I can be authentic and start writing exciting copy and comedy again.

I’m free of trying to “force” something on people who don’t want it, aren’t ready for it, they only want to get certified and have more initials or they were just curious.

I was trying to solve a problem that these nurses didn’t know existed yet, because they were not ever going

to take the risk. It could’ve been anything, not just fitness nursing.

I went about it all wrong.

Information overload is gone.  I simply can help you with one strategy – deciding if you want to do some freelance work and finding your USP related to fitness, health and wellness.  That’s it.

I now know certain nurses will find me when I talk to my truth.  It will either resonate with you or it won’t.

So now I have started my email list again with 78 nurses so far who are interested in FreelanceNursePros.com and want to recycle their skills and life experience and make money doing freelance work that they love.

I help you do this by discovering your USP (Unique Selling Proposition) or positioning of your value, your distinction.

Most nurses who want to do some work for themselves are not “Entrepreneurs”.  That’s too grandiose.

You simply want to know how to package and describe your value.  Once this is discovered, you can make

much better decisions in how you want to move forward and if you want to move forward at all.

Today, my purpose is to provide you with a delightful experience, I don’t necessarily want to solve your problems.  So, if you’re sitting back watching, that’s fine…

Watch me use my USP and promote my transformational and directional info-product, “Start Out How You Want To End Up!” featuring:

The “Anti-Bully” Workout (for Nurses).  From product to speaking/webinars to private mentoring.

It’s all freelance work. And it won’t be for a pence.

You can do something similar too.  If you want to solve a specific problem… that’s great for you.  I encourage you to

know that and do that.  I just have another perspective about my service offer than you.

Start over with me and find your new security blanket.  Find your USP and and feel what it does for you.

It should excite you, create a hunger within you and makes you get up everyday wanting to fulfill it.

If you’re not feeling that way today, then you’re not doing you.  You’re not being you…

See you next time,


P.S. One more thing about fear – it’s NOT FEAR but it’s ANGER that we should work through
or should get help for.

After all, we are all angry about something; some of us are just at higher levels than others.

And fear is a way to disguise our anger and deny our anger.  We easily say “I’m afraid”.

Not me anymore, well, not as much anymore, I accept fear… I am actually pissed.
Yet, exercising helps me work through my anger.
What do you do to work through yours?

LoriMinkyRadcliffecfn at gmail dot com