Is your stuff boring?
(Because you say that you don’t want to do “fads”)
In other words, to ‘play it safe’, do you offer a “walking program” with some body weight exercises and recommend that your clients try a “Zumba®” tape or take a water aerobics class.
But you also offer some nutritional advice. You tell them to eat boneless, skinless chicken breast, broccoli and brown rice and to drink lots of water.
You may recommend a vitamin supplement.
Does it work, probably. It worked for you? Most of the time, right?
What’s wrong with it?
No one cares about it. No one cares about your program. They definitely won’t pay you for that advice.
Now here’s Joe Trainer up the street, who likes to teach spinning, he just “fused together” different types of exercises and exercise routines to develop “Bazukka”
“Have you tried Bazukka?”
“It’s a new group fitness class where you lift a Pilates Ring/Fitness Circle with your arms and ‘like’ spin with your lower body while on a bike…
It’s a great total body workout… It’s Super fun.”
(I’m making fun of course. Bazukka doesn’t exist, right? I also hate hearing the use of “super” as a superlative like “Super easy” or “Super simple”. I don’t want to hear super anything except for “Superman or Superwoman” or like the name of a grocery store near me, “The Super Supermarket”. This is really the name of the store. I’ll post photos.)
Sorry, back to the Anti-Fad stuff.
Bazukka is a fad.
So is or was, Spinning, Step aerobics, Tae-Bo, TRX, bootcamps, 30-minute circuits, Tabata, MMA workouts, P-90X, Zumba, Cross Fit, Shake weight, Yogalates, Body Pump, Dancing to the Oldies, latest abdominal contraption and anything
“originating” from Russia.
All Fads. There’s more for sure.
People tried them for the newness and excitement brought on by the creator of that particular program (fad). The creator of that “fad” got results for themselves, then with others and built on from there.
What about food fads /nutritionally fad diets. (Here’s one that really gets me crazy,
“Fat-burning foods”. I couldn’t resist.)
Let’s say this is what you’re thinking,
“Well I’ve heard of those workouts and maybe even tried some and even got certified in some, but now that I’m teaching, helping others get fit… I want to stay away from fads. I want to teach people how to exercise, eat and be well. Real common sense stuff. I don’t want to ‘trick’ them into a temporary situation.”
This sounds nice… but it’s costing you clients, therefore money. And you should care, because your competition, other fitness professionals (ie: personal trainers), are already doing this.
They are already creating a “temporary situation”, a fad, that gets their client’s attention long enough to gain some trust. This is just what you need to get and keep your potential client’s attention and interest… especially with exercise.
Since the best results come down the road, you can’t get prospects interested enough to buy with what will happen “down the road” (prevention), you need a “hook”. You need to develop/create a program/project that excites them, sounds fun, even challenging and has self-efficacy built into it.
It’s what I call a STW or Short Term Win. It’s the “fad” part of your freelance project that you use to “hook” your targeted clients. The STW is designed to last 7 to 14 days.
I have written up about 15 workouts for you, the nurse interested in fitness and wellness, to utilize when helping your clients “fix” their trouble areas and concerns. Each of these workouts, when used with a diet that you feel works best, will deliver “fad” like results.
A fad-like result is a quicker result that lasts as long as the client continues to follow the STW. It gives them a lift and motivates them to continue on and helps build credibility for you, because you did what you said you would do.
The workouts are labeled just as clients or potential clients asked about them:
- “How do I get rid of this?” Workout (“this“ could be muffin top, back fat, cellulite, cankles (cankles are calf and ankle “fused” together, there is no visible ankle showing), even poor posture… what ever it is, this workout will tremendously improve your client’s problem when combined with other efforts you have them doing … like the meal plan/diet you are using.
- “I just want to zip my pants!” Workout Waist Reduction Workout
- Bat Wings Be Gone (arm toning)
- I Want A Bigger Booty Workout (in some cases, someone wants a bigger butt, all the rave today) (Butt-building workout)
- I DON’T Want A Bigger Butt Workout (Slimming & Trimming workout)
- 10 lbs. in a 5 lb. bag? Workout (Weight Reducing Workout)
- “I wish I had more time to workout!” Workout Busy People Workout
- “I just need help keeping consistent” Workout 30-Second to 90-Second Workout.
- “My joints hurt a little today, what else can I do?” Workout Low-Impact Workout (For Joint pain, NO body parts flopping around that may be embarrassing, distracting or painful)
- “I wish I had a place to workout at home!” Workout Home Workout (Finding “space” in clients home, using exercise equipment and gadgets they already own.
- Weight-Bearing Workout (For bone health, osteoporosis prevention, diabetes)
- Body Weight Workout (Using their own body weight as resistance, getting down onto floor is required)
- Gym Equipment Workout (Machines, cables, free weights, Gravitron, Smith machine, cardio decks, etc.)
- Seated Workout (Medically restricted, obese, can’t/won’t get on floor)
I could name these workout with titles that would be “Hooky” and a couple of them I will, but you can see that they all could be “fad” workouts. But they sound more inviting and peaks people’s curiosity, yeah?
When you work for an organization, a company, you must follow accepted, government guidelines, regardless of the massive research you have done on your own that contradicts what you were hired to do.
For example, when I was a RN Health Educator for a hospital system’s Health Resource Department, when teaching diet principles and meal planning we had to promote the food pyramid, (1990’s). I knew back then that the government food pyramid was a “diabetes starter kit”. But we couldn’t say anything.
When you are not working for yourself, you can’t express your brillance and do what you know works.
There were some times when I just couldn’t help myself. I knew I had to work for myself. I remember the big egg and cholesterol scare.
I never bought into that. So I just couldn’t tell the public to do that. Here’s why…
I never told people to eat egg whites because my grand mother used to ask, “why would you pay more for less food and why change the way God made it to be… eaten together. Besides, the yolk is the best part”.
I have fond memories of eggs and my grand parents. Grapefruit too. Bacon too. My Nana wouldn’t lie to me.
Sorry, I was reminiscing.
So eventually, I began not caring about the standard guidelines and because of the newly found internet, the public we served wanted to know more than that government-fed stuff. And I was all too happy to oblige.
At the health fairs, where we did all kinds of health screenings, I had the longest lines. Longer than the other Nurse Educators. They complained I was taking too long with people. I didn’t care I did what I wanted.
I even told some, where to find raw milk… I know sacrilegious. I was written up in our local newspaper, the Asbury Park Press, about it.
Hey, I considered myself a resource. I started and was hired in a “Health Resource” department and even through the changes to that department, I continued to dispense “Health Resources” and I was popular with the public.
Too bad I wasn’t popular with the new administration.
You should be a resource and be popular with your targeted audience. Be a resource with your program/project.
You don’t have to do or talk the standard, boring health and fitness filling to sound credible. In actuality you won’t be seen or heard.
Unlike having the backing of a large hospital when I was sprouting that unoriginal, nobody hears you, same ol’ fitness & nutrition stuff… today, I have to stand out and get people to “buy into me” and so do you!
Create a “Fad” have fun with it. Try it on yourself and invite others to try it with you.
You should become the local celebrity in your area.
You know, people will say, “Oh that’s Janet, she’s the local Fitness Nurse and helps busy moms lose that baby fat”.
Do in-person sessions. You can also work with clients over the internet and phone and use video for workouts and demonstrations. And even do a combination of these.
If you need workouts, and help with any fitness programming (I do easy-breezy fitness programs, not complicated and tricky), don’t hesitate to contact me here:
Stay tuned for the notice of the finished “fitness programming for the fitness nurse” workout guide.
Till next time,