This what he wrote down during my interview for a contract I was trying to get.
(Let me first say, I’m not tripping on nurses. I love nurses.
My mother was a nurse and I admire what nurses do. It’s just that I went into nursing strictly for financial security, in other words it wasn’t my calling. I wanted to get off welfare. After a while, I realized that I just traded one welfare check for another. The restrictions, undo stress and unhappiness in my work wasn’t worth the “hospital welfare check”. Time to make a move to where I know I can really have an impact. If you’re working as a nurse and you love what you do, then why are you reading this? Go on with your bad self!
It’s o.k. I’ll be the big mouth and try to attract other nurses like me who want to leave the profession. Rest assured you can and should leave “quietly” and proudly, when you follow your “exit strategy”. Knowing that it’s o.k. and that it’s just time to do something else. For you, like me, that something else is in the fitness & diet space.)
Back to “Former Nurse”.
This is what I saw written down on the notepad of the
person interviewing me at a Barnes & Noble coffee area.
This person was in search of a “special” personal trainer
only a few hours a week, for a 3-month contract.
I only do contract work.
I asked him about the “former nurse” note he wrote down
and why did he write that like that. I never said “former nurse”
“Well”, he said, he was an older gentleman, “You are not going to need your
nursing license for this. Besides, I get it… I used to be a computer analyst for AT&T. But I’m a former computer analyst. I only bring it up when it makes sense to. Like if I’m with a client and they are having computer trouble with it affecting how they work with me as a personal trainer. Otherwise it’s something I used to do, just like many other things I used to do.”
I smiled. I was o.k. with it. Being a “former nurse” working in the fitness & diet world.
I finally got it. My prospective clients aren’t looking for a “nurse”, they are looking for someone to solve their battle of the bulge problem and they just don’t think “nurse”. As much I can see the value of being a nurse and other nurse colleagues can see the value of being a nurse in the fitness field… they don’t.
My prospective clients don’t see the value of being a nurse in fitness, unless someone was sick or hurt. Outside of the walls of the hospital (other clinical settings), nursing conferences and academia… my nursing license was not needed to do the work that I do in the public with my targeted audience.
Sure there was a blood pressure that needed to be checked and other health markers could be measured. But I only did that when it fit the ACSM guidelines… because I am not selling health or prevention. I am selling fitness & diet programs/services for a specific targeted group of people.
My, women who are 50+, targeted audience just wants to “zip their pants”, look and feel better.
I believe that you have to get the attention of who you are talking to with what appeals to them… NOT you. As nurses we can’t get out of our own heads because there are so many restrictions and rules that effect what way you express yourself in your message and your marketing.
You may sound so “same ‘ol” and not authentic. You may also force facts, sometimes fear on people. The public may initially respond, but they don’t buy. They don’t want to do what you have.
This is authentic what I am writing.
I’m zagging when everyone zigs. I’m calling out all nurses who want to soon be former nurses who want to make money in the fitness & diet space with your own fitness/diet digital info-product (fad). Not just an e-zine we create packages that solve very specific problems in this highly competitive market.
From the hundreds of nurses I have spoken to and worked with since 2007, who were interested in fitness nursing, 90% or more had no problem putting “former nurse” in their bio. That was the common denominator, that I only got clear on recently. They wanted to replace their nursing income with money made from marketing & delivering their own fitness program (fad). Not working as a “nurse” any longer, starts with a simple digital info-products that becomes the foundation of your ideas and services, you must pull it all together and create an offer that is compelling, polarizes and speaks specifically (not abstractly and inclusive, a mistake many “nurses in business” make) to their targeted audience’s problem.
Years ago, when I used to certify people for national personal (fitness) training over a 3-day weekend course, I remember there were always a nurse or two or three, trying to become former nurses. I remember one in particular, came up to me at a break and whispered to me that she used to be a nurse, she had a BSN and some other initials. She only came up to tell me this because I announced that, besides my exercise science education and training, that I was also a nurse to the weekend group I was training. She wanted to make what I call an “Alumni Nurse Connection”.
A “I used-to-work-as-a-nurse” society of former nurses.
I asked her if she thought about going back to nursing. She quickly responded… “Never”.
Sometimes you just know it’s time to leave and start preparing your “escape”, “departure”, “exit”, whatever you want to call it, just start taking action towards developing your fitness/diet digital info-product (fad).
This can be done through various ways. I’m here to help.
So even though I refer to myself as a “former nurse”, I use “nurse” in my expert title, “Fitness Nurse Consultant”, because I am a fitness expert who advises with soon-to-be former nurses (like you) wanting to make money in the fitness & diet space with your own digital info-product.
You probably won’t have “nurse” in your expert title because you WON’T be marketing to nurses! You’ll be marketing to, for example, stay-at-home dads who want to lose their gut and have more energy to play with their kids or busy women execs who want to look better than their nanny, etc.
So, I hear you. I know you’ve had enough of that “hospital welfare check”.
This check makes you feel secure, but you want to be a former nurse so bad… you can taste it… you ask yourself, “How do I start focusing on this ‘side hustle’ (creating your own digital info-product, market & sell it), when I need to work the hours at the JOB (Just Over Broke), to pay my bills?”
I am not suggesting that anybody “quit their job”, that would be foolish if you have no other income coming in. And even if you do have another income coming in; that other person may not be so happy with your thinking.
So, I know there is a lot to think about becoming a “former nurse”. For some of you it’ll be worse than a divorce. Some of you will feel like you lost 50 lbs. But you have to have this desire inside of you, that you want to get your message and fitness/diet program out of your head and into the hands of your peeps. You know that you can help people in a more fulfilling way, for you and for them, in the fitness & diet space.
People are asking you for your weight loss advice all the time… package it up for them and sell it!
You need more information. Why not go to www.formernurses.com and sign up for Minky’s List. You’ll get more support when you ask for it. Just ask.
P.S. (I was hired, by the way, at that company for a 3-month gig, at the highest rate possible for being an exceptional interviewee. This gentleman called to tell me I had the job because he likes “the way I think”. Imagine that. All my certifications have expired and am a former nurse, I still got the assignment because of ME. He wanted me for this position – he “likes the way I think”, now that’s a person I don’t mind signing a contract with.)
Remember – PEOPLE BUY YOU.